The Scottish Bee Co: From $1.8K → $6K in Attributed MRR in 60 Days
BoostBerry scaled email revenue by 241% and email contribution by 137%.
View Full Results
The Transformation 🚀
We took The Scottish Bee Co. from an email contribution of 23.2% to 55.1% in just 60 days, making email their dominant revenue channel and driving significant growth!
BEFORE 📉
Email contribution of 23.2% with store revenue decline and email contribution decline
AFTER 📈
Email contribution of 55.1% and skyrocketing attributed revenue
The Challenge
Email Underperformance
The Scottish Bee Co.'s email channel was contributing just 23.2% to total store revenue, with attributed revenue at £1,765. This was coupled with a store revenue decline of -19.6% and a -41% email contribution decline.
Stagnant Attributed Revenue
In April-May 2025, email marketing contributed only £1,765 in attributed revenue, highlighting a critical area for growth and optimization within their digital strategy.
Our Strategic Approach
01
Complete Email Infrastructure Overhaul
Executed a comprehensive upgrade of the email infrastructure between April and May 2025.
02
High-Converting Flow Development
Built and optimized critical email flows, including Welcome series, cart abandonment, browse abandonment, post-purchase, and winback sequences.
03
Strategic Campaign Calendar
Implemented a structured campaign calendar featuring A/B tested content for continuous performance improvement.
04
Optimized Segmentation
Enhanced customer segmentation strategies based on detailed lifecycle stages and purchasing behaviors for highly targeted campaigns.
05
Deliverability and List Hygiene
Improved email deliverability rates and maintained a clean subscriber list to ensure maximum inbox placement and engagement.
The Scottish Bee Co.: From £1.8K → £6K in Attributed Revenue in 60 Days
BoostBerry scaled email revenue by 241% and email contribution by 137%
BoostBerry helped The Scottish Bee Co. increase its email contribution from 23.2% to 55.1% of total revenue, establishing email as the dominant revenue channel.
241%
Attributed Revenue Growth
£1,765 to £6,022 attributed email revenue
43.3%
Total Store Revenue Growth
From £7,623 to £10,921 total store revenue
137%
Email Contribution Growth
From 23.2% to 55.1% of total revenue
Before vs After Performance
Deliverability & Technical Performance
Technical Optimisation
  • Enhanced sender authentication protocols
  • List hygiene and segmentation improvements
  • Reputation monitoring and management
  • Domain warming strategies implemented
99.2%
Inbox Placement
Exceptional deliverability rate
0.1%
Spam Rate
Industry-leading performance
The Scottish Bee Co.: From £1.8K → £6K in Attributed Revenue in 60 Days
BoostBerry scaled email revenue by 241% and email contribution by 137%

Client Success Story: This case study highlights BoostBerry's strategic email marketing optimization for The Scottish Bee Co. Within April-May 2025, we transformed their email contribution from 23.2% to 55.1%, making email their dominant revenue channel, despite a -19.6% store revenue decline and a -41% email contribution decline prior to our engagement. Our efforts led to a +241% increase in attributed revenue (£1,765 → £6,022) and a +43.3% increase in total store revenue (£7,623 → £10,921). The Scottish Bee Co.'s transformation is a testament to the power of targeted email strategies.
Want to scale your revenue like The Scottish Bee Co?
BoostBerry scaled The Scottish Bee Co.'s total store revenue from £7.6K to £10.9K in just 60 days (April-May 2025), delivering +43.3% total store revenue growth, while increasing email contribution from 23.2% to 55.1% through strategic email marketing optimization. Transform your ecommerce performance with proven strategies that deliver measurable results, making email your dominant revenue channel.
60-Day Transformation
Rapid results with comprehensive strategy implementation, overcoming a -19.6% store revenue decline and -41% email contribution decline.
Data-Driven Approach
Performance metrics guide every optimization decision, increasing email contribution from 23.2% to 55.1%.
Proven ROI
+241% attributed revenue growth and +137% email contribution demonstrates clear value delivery.
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